PhysiCLE Fit
PhysiCLE Fit (Pronounced Physically Fit C.L.E.) Logo & Branding Design. This logo uses the classic Futura typeface released in 1936 in it's bold/condensed weight, alongside a large impactful C glyph that gives homage to other iconic cleveland sports brands like the Cleveland Cavaliers, and Cleveland Indians. The color palette mixes black, white, and a bright red hue to create contrast on all display pieces and give PhysiCLE Fit their own identity distinct from other Cleveland brands.