Second Chances Veterans Services

Second Chances Veterans Services is a non-profit organization based in Plano, Texas that is committed to assisting veterans affected by PTSD. In the design I included a USA flag which appears tattered and worn, this reflecting how many military members return from service in combat. Yes, you are still the same person but forever altered and not the same. In front of the flag is a side-profile illustration of a service member. I used a WWII era image of a soldier as it is easily identifiable and timeless. I utilized Adobe Calson for the typography of the mark. William Caslon originally released this typeface in the 1700's, and it was later revived by Carol Twomby for Adobe. It pairs with the soldier illustration well with its old-style lettering and pronounced serifs.