Thea Bowman Center
The Thea Bowman Center is a community resource center in Cleveland's Mt. Pleasant neighborhood. When we connected about rebranding the center they expressed 3 problems with their former brand design... 1) The old logo used a powder blue color that is not a part of their brand profile. 2) That they needed new branding that allowed them to utilize more of the colors that ARE a part of their palette, and most importantly 3) They needed the new brand design to be very similiar to their previous design to gain board approval.